When I was working at Ogilvy, I created a campaign for HUL's new premium liquid detergent called "Love & Care". The brand face for the campaign was Manish Malhotra, and we planned to showcase it on various platforms like digital and outdoor media. 

 

To showcase the product, I wanted to depict clothes being washed in water. I tried a few options, but finally, I came up with an idea

that I was satisfied with. 

 

 

The client was very happy with the campaign, and we were awarded the project.