The clients were a chocolate brand who needed a brand identity and packaging that could grab the attention of customers, especially the youth, while keeping the budget low. The challenge was to stand out from numerous other brands on various social media platforms and boost sales.

 

Identity and Communications:

As a creative person, I chose a bright and youthful color and created a fun brand voice. All my designs and communications were impactful for viewers.

 

 

Packaging Design:

In the retail market, the challenge was to make the product stand out among many others. To achieve this, I created an innovative neon-colored packaging that glows in party light, which would appeal to young minds.

 

As a result, the new product gained popularity in the market and received appreciation from customers for the innovative packaging.