Namaste India is a milk products brand based in Uttar Pradesh, India. We received a pitch brief from the client requesting a campaign for the T3 cities. However, the campaign presented during the first round did not match the client's requirements. I joined the team in the second round of the pitch.

 

 

I proposed a campaign that would feature wall painting-style ads that would go well with small-town and rural environments. These styles are commonly seen on walls in small towns and villages. We incorporated this style of advertising in our campaign, which was to be run across all mediums.

 

 

During the final presentation, the client was very impressed with the campaign. We were able to connect with his customers,
and as a result, we secured the brand.