This is a report on a pitch that I worked on for the Weikfield brand. The client had requested that the creative should be appealing to kids. My goal was to create something visually appealing that would resonate with children. After brainstorming a few ideas, I came up with the concept of "Jelly Land". When my internal team saw it, they were also confident to present it to the client.

 

During the client presentation, we presented 3-4 different ideas, but the client was only interested in the "Jelly Land" concept. Our internal creative team then presented various visual campaigns and TV commercials, but the client insisted that the "Jelly Land" concept should be visible across all mediums including print, social media, TV, and digital. It was ultimately this concept that helped
us win the pitch.