We received a pitch brief from Timex, requesting a brand campaign for young minds in India that could be used across different mediums. However, the first round of the pitch did not meet the client's requirements, so I joined the team for the second round.

 

 

I was nervous after the first round presentation, as we needed to create something modern and appealing. Only I worked hard for three straight days, creating three compelling looks for Timex. I played with modern colors, looks and feels, body poses, and everything in between until my internal team and I were satisfied with the final result.

 

 

During the final presentation, the client was very impressed with the campaign. We were able to connect with their customers,

which resulted in securing the brand for digital communications.