During my time at Ogilvy, I was given the task of working on the Liril campaign. The objective was to create a campaign that would appeal to young people. Despite Liril's reputation in the market, young people viewed it as a product for older people. The challenge was to make Liril appealing to teenagers.

 

 

I was the only person in the team working on the Liril campaign. I enjoy challenges, so I took on the task. After several rounds of presentations, I came up with a concept that the client approved. The campaign was then approved for release in the Indian market across all media platforms.

 

 

However, my next challenge was to shoot the visuals for the campaign. Liril had never used CGI before, so we had to shoot actual lemons, strawberries, and ice blasts. The shoot went well, and I enjoyed the experience of working on something new.

 

 

Finally, we launched the campaign throughout the Indian market, and the client expressed satisfaction with the results. Their sales also increased by 30%.