With the launch of Hindalco’s new identity, our goal was clear: to craft a communication approach that was bold, innovative, and firmly future-facing. What began as a brief for a traditional print campaign quickly evolved into an opportunity to redefine the medium itself.

 

Inspired by the brand’s new ideology and supported by AI-generated, futuristic imagery, we saw the potential to do more than just tell a story—we wanted users to experience it. That’s how the concept of an interactive print ad was born.

 

This execution went beyond the static norms of print. We created a tactile experience where every visual element on the page could be explored through your phone screens by simply scanning the image.  

We took it a notch above by adapting it into a VR experience. By simply touching the specific parts in the visual, users could unlock detailed information about Hindalco’s areas of expertise, product range, and brand vision.

 

In essence, we transformed a conventional print brief into an immersive and engaging journey, blending innovation, technology, and design to bring the new world of Hindalco to life.