Tata is a major client for our agency, and they always expect our work to be appealing to truck owners. As it is a significant account, the agency wants me to be involved in this brand whenever there is a big project brief.
News Paper Innovation
Tata Trucks have long served as the backbone of India’s growth story, powering progress across industries, regions, and communities. Rooted in this powerful insight, we arrived at the campaign articulation: "Desh ke Kandhe. Desh ke Trucks."
Our objective was to bring this message to life in a way that resonated with every Indian, clearly showcasing the indispensable role Tata Trucks play in the nation’s development.
What began as a standard print campaign quickly evolved into a platform for innovation. We created a scan-able, interactive print ad that visually highlighted key sectors of development. From infrastructure and agriculture to logistics and urban growth, each one demonstrating how Tata Trucks drives India forward.
The result was a campaign that not only informed but engaged, turning a static medium into a storytelling experience. By scanning the 4 trucks present on the visual, one could explore the various sectors of development, reinforcing the strength, reliability, and national pride associated with Tata Trucks.
Digital Screen
Tata T-Tron Launch
Tata Truck Brochure Design
Creative campaign
Tata Truck Brand Repositioning Campaign (technology aspect)
Tata Truck Brand Repositioning Campaign (on the road aspect)
Tata Truck Brand Campaign
